SCRUMLINE Advisory is a strategic consultancy built for founders, practitioners, and growth leaders navigating the full business lifecycle — from inception to high-performance evolution. We provide structured coaching, embedded advisory, and hands-on support that adapts to each stage of maturity.
Blending enterprise-grade thinking with real-world accessibility, our approach prioritises clarity, adaptability, and ethical leadership. SCRUMLINE is more than a service — it’s a transformative relationship grounded in trust, resilience, and tailored guidance.
Our Mission
To simplify complexity and accelerate strategic growth for businesses through modular advisory systems and real-time intelligence. SCRUMLINE exists to help founders, teams and leaders across all industries and trades to make confident decisions, unlock scalable value, and embed purpose into every stage of their journey. We are committed to providing innovative solutions that not only address the immediate needs of our clients but also anticipate future challenges in an ever-evolving marketplace.
Our mission is to empower business by equipping them with the tools and insights necessary to navigate complexity with ease and foresight. By fostering a culture of continuous improvement and collaborative thinking, we enable businesses to thrive in their respective industries, turning potential obstacles into opportunities for growth and success.
Our Vision
To transform the way businesses access and utilise strategic intelligence — making it visual, modular, and response-driven. In today’s rapidly evolving landscape, it is crucial for businesses to stay ahead by leveraging information in a way that not only informs decisions but also enhances operational effectiveness.
SCRUMLINE foresees a future where small and medium enterprises, along with independent traders, possess the same strategic prowess as large corporations, fuelled by user-friendly tools and principled frameworks. This vision entails creating an ecosystem where data is not merely collected but interpreted and acted upon, facilitating growth and encouraging innovation and growth across all sectors. By fostering an environment rich in collaboration and informed decision-making, we aim to empower businesses to thrive in an increasingly competitive market.
With over 23 years of global commercial experience and a mindset shaped by rugby and coaching high performing teams in the workplace , I have successfully built SCRUMLINE Advisory to empower founders, practitioners, and businesses to move forward with decisiveness and clarity.
SCRUMLINE thrives on principles of honest leadership, confident execution, and intelligent strategies designed to accelerate business growth. Whether you’re launching a startup, scaling operations, or navigating complex transactions, I bring proven hands-on experience across multiple industries. I have partnered with individual traders to help them establish and expand their businesses while also guiding large multinational teams to scale from the ground up to $170M in revenue and secure acquisitions valued at over $1.2B.
I specialise in empowering solo operators and mission-driven practitioners—professionals with deep expertise yet limited time and resources. From strategic business planning and market research to effective hiring and investment strategies, we provide agile and responsive support meticulously tailored to achieve your goals.
The "line" signifies transformation—it represents a pivotal moment of progress, a breakthrough in scale, a market validation, or simply renewed clarity regarding your business direction. It’s not about perfection; it’s about progress. SCRUMLINE is designed to evolve alongside you: agile, responsive, and perfectly aligned with your product-market fit, business maturity, and strategic ambitions.
Having operated across the US, UK, Middle East, Asia, and now Australia, I offer a global perspective that enriches every engagement. SCRUMLINE is more than just a name; it embodies a philosophy anchored in dynamic action—structured, intentional, and driven by collective momentum. Whether you are launching your venture or embarking on a new phase of growth, we empower you to cross your next line—whatever it embodies for you.
A little more about me
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